The name ‘Crow’s feet’ is given to wrinkles at the side of the eyes, which stretch out towards the temples. Concentrating, laughing, squinting or frowning; whenever you move your face your muscles contract. After years of frequent contraction, combined with environmental and lifestyle factors – such as exposure to pollution, sunshine and smoking – these wrinkles and lines begin to form around the corners of the eyes.

The eyes are often the first place to reveal the signs of ageing, as the skin is thinner and more prone to creasing. The main cause of crow’s feet is the dropping amount of collagen and elastin in the skin. These proteins are responsible for our skin’s elasticity, but the production of these proteins decrease as we age.